Aidan McNally

Online marketing isn't rocket science.

I help ambitious companies grow online with simple, practical marketing.

You bring the problem. I'll find the solution.

Let's talk  →

How I help

Understand. Act. Measure. Improve.

I've worked with marketing and web design agencies for years, and I've seen how often businesses are sold predefined packages without anyone first taking the time to understand their business, what they're trying to achieve, and why they aren't there yet.

I do things differently. I get to know your business and your objectives, then do my own research to see what the data is telling me. From there, I bring the options I think make the most sense.

That might involve SEO, Google Ads, a website update, analytics, customer research, positioning or something else entirely.

And I don't just hit play and walk away. I keep a close eye on the data, learn what's working and what isn't, and continually adjust to improve the results.

Results

The best solution isn't always the obvious one.

They weren't getting enough leads via Google Ads — promoting an unadvertised service transformed their results

Urban Crop Solutions | Google Ads

Result: +3,500% leads | −95% cost per lead

The Belgian vertical farming pioneers were unhappy with both the quantity and quality of their leads from Google Ads.

My research uncovered another side to the business they weren't actively promoting: agricultural research. There was high demand and low competition for this service, so I built a new ad campaign around it.

The result? 3,500% more leads, a 95% lower cost per lead, and a significant improvement in lead quality — all within one month.

Their WordPress theme was built for looks, but it was hiding them from Google — a technical overhaul quickly improved their rankings

S-Team Law | WordPress SEO

Result: +450% organic search traffic

The young Brussels law firm had a modern website and regularly published articles, but wasn't getting the organic visibility it wanted.

My SEO audit revealed technical mistakes in how the site had been built, rendering it almost invisible to Google. I fixed these issues, improved the site structure and identified new keyword opportunities.

The result? 450% more organic search traffic and 399% more impressions in less than a year, with a substantial increase in non-branded visibility.

They weren't ranking on Google for relevant searches — keyword research transformed their visibility

WaveSurfer | SEO & Keyword Research

Result: Increased visibility for non-branded searches

The global artificial wave company wanted to know why their website traffic was so low, and how they could improve their Google rankings.

My research showed that the website copy hadn't been written with SEO in mind, so I performed keyword research, identified a number of opportunities, and used this to shape a new SEO strategy.

The result? 39% more organic search traffic, 35% more impressions, and significantly greater visibility for non-branded searches in one year.

01 / 03

About

Curiosity is the thread that connects everything I do.

I'm Aidan, an Irish marketing consultant with over 15 years of experience helping companies grow online.

I've worked across marketing, SEO and web design, both in-house and with agencies. My experience covers SEO, Google Ads, email marketing, analytics, website development, copywriting and project management.

I'm naturally curious and like understanding how things work. I'm interested in business, economics, technology, finance, history, psychology and sociology, and enjoy digging into the detail to understand what drives things and why. That curiosity carries into my work, where I like finding solutions based on evidence and what the data is telling us.

Simple, thoughtful and focused on what actually works.

Let's Talk

Tell me what you're working on.

Already know what you need? Great. Not sure where to start? That's fine too.
Tell me a little about your business and what you’d like to improve. I’ll let you know what I think.

Prefer to send an email directly? Reach me at - hello@aidanmcnally.com

Your message has been sent.

I'll get back to you as soon as I can.